hinode global co. Ltd.


Founded in Osaka Japan

With main operating office located in Tokyo (Corporate Registration Number 3120001184496), Hinode Global is a member of Japan/ Tokyo Chamber of Commerce and Industry (3C2625784) and Ibaraki Global Business Promotion Board.

Our core business activities include:

  • Overseas export of reputable Japanese brands and products.
  • Importation and distribution of suitable overseas products in Japan market.
  • Branding and overseas marketing support.
  • Legal advice and business consultation in Japan.

Our current key product categories include:

  • Food and Beverage
  • Health and Wellness
  • Lifestyle
  • Pharmaceutical
  • Medical and Nursing Care
  • Envrionmental-related Technology

Bridging The Global Markets

Hinode Global is strategically located in Japan, and experience in international trade. We have strong network across the diverse regions of Japan, We also work closely with Japan prefectures and government organizations.

Our in-depth understanding of Japan and overseas markets including Asia, America, Middle East and Europe give us the edge to overcome cultural difference and trade barriers, with compliance to respective countries’ regulations.


HINODE GLOBAL serves B2B and B2C segments. We supply and export reputable Japan-origin and Made in Japan products.

From Japan to the international markets, we adopt a unified supply chain, directly from farms and factories.

We practice ISO9000001-compatible operation, holding valid PL insurance on all food and beverage we export from Japan.

Singapore & Malaysia

Our events outside Japan have been successful and our international customers request for us to make the products available to them regularly

Since then we have established a Singapore company, Hinode (Shotengai) Singapore Pte Ltd to serve the local and regional demand, both business-to-business and business to consumer segments. We hold the relevant licences governed by the authorities including Singapore Food Agency (SFA) and Health Sciences Authority (HSA).

On a regular basis, we collaborate with major mall owners and key institutions on launches, and thematic marketing and promotional activities.

In 2021, we incorporated Hinode Matahari Terbit Sdn. Bhd. in Malaysia in line with expansion in the region.

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